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UX STRAT Europe 2017 Program


(Presentations from UX STRAT 2016 are now available on Slideshare)


The Program-in-Progress for UX STRAT Europe 2017 is listed below. When the program is finalized, we will add dates and times. Select a speaker’s name to view the corresponding biography, and select the presentation title to see the corresponding abstract.



PRESENTATIONS JUNE 16 - 17, 2017: TOBACCO THEATER


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Thomas Snitker

Thomas Snitker

Senior User Research Manager, Lego

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Judith Yaaquobi

Judith Yaaquobi

Senior Product Owner, Booking.com

Judith is a Senior Product Owner at Booking.com, the world's leading accommodation website, where she guides the product strategy for Booking Home Partner Tooling. Prior to this, she was responsible for localizing the e-commerce experience for visitors for the Americas. Having spent several years at Microsoft Corporation, USA in the Windows Engineering team, Judith's was managing user design experience across websites and large projects, including the localization of the flagship Windows 10 intelligent personal assistant, Cortana. Judith holds a Masters Degree in Human Centered Design at the University of Washington and is working on her doctoral research, focused on the usefulness of cultural dimensions in International Product Development.

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Willem Boijens

Willem Boijens

Senior Director Experience Design, adidas

Willem has built an international career in marketing, innovation and design with over 20 years of experience in both the for profit and not-for-profit worlds, on both local and global levels. His work has spanned a variety of business functions - business development, brand, product, service, R&D and technology - and touched upon many industries - telecom, consumer electronics, FMCG, media and entertainment, financial services, automotive, printing and sustainable energy.

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Martin Kulessa

Martin Kulessa

Chief Customer Officer, NOW Mobility Services, BMW

Martin is a user experience manager working in the automotive field, IT & marketing, with a background that is both creative and technical. For the last four years, he’s been working as the Chief Customer Officer for BMW AG’s NOW Mobility Services, which include the DriveNow & ReachNow on demand mobility services as well as the ParkNow & ChargeNow digital parking & charging solutions worldwide. He has a strong focus on all facets of User Experience, from UX Strategy to UX Research and UX Design. Martin loves to work at the interface of disciplines and cultures, may it be within a company or across a company’s boundaries. When not representing the customer, he enjoys to explore the underwater worlds of the Red Sea and the Caribbean.

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Raffaela Rein

Raffaela Rein

CEO, CareerFoundry

Raffaela Rein is the CEO and Co-Founder of CareerFoundry, one of the leading online schools for UX Training, and The UX School, an online movement in human-first design. Raffaela is dedicated to educating the next generation of digital talent, and to helping companies become category winners by creating a world-class user experience. Prior to CareerFoundry, Raffaela built companies for Rocket Internet and Axel Springer, and worked as an investment strategist for BlackRock.

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Andrea Picchi

Andrea Picchi

Lead Experience Designer, Sony Mobile

Andrea Picchi is an experience designer with a hybrid background in cognitive psychology, computer science, and human-computer interaction. With more than 20 years of experience in UX-UI, product and service design field, in the past 10 years, he has been leading teams and personally contributing to the creation of integrated omnichannel experiences. He had worked with, and for, companies like Apple, Google, Samsung, Nokia, but also Virgin Media, Ryanair and currently Sony Mobile. While remaining focused on the human-centered craft of experience design, in the past years Andrea dedicates himself to the challenge of adopting, nurturing, and scaling the design thinking mindset inside an organisation.

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Zach Hyman

Zach Hyman

Design Strategist, Continuum

Zach is a design strategist whose past work has included projects across China, Myanmar/Burma, Jordan, Italy, Viet Nam, Thailand, Denmark, England, and the US. He has been on teams supporting the design of both products and services around mobile, healthcare, transportation, and education. His work has appeared in The Atlantic, Fast Company, and Touchpoint: the Journal of Service Design, and he received a Fulbright to research how people hack their tractors across urbanizing China. He recently completed his first book, Yangonomics, documenting the informal economy of Yangon, Myanmar through lenses of design, business, and policy. Since 2011 he's blogged at Square Inch Anthropology, where he shares glimpses of how and where he's worked. See more at SquareInchAnthro.com

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Paul-Jervis Heath

Paul-Jervis Heath

Principal, Modern Human

Paul-Jervis Heath is the founding principal of Modern Human, a design practice and innovation consultancy that helps clients to imagine what's next. At Modern Human, he inspires design teams to create truly meaningful products, services and experiences that enrich the human experience by empowering and liberating those who use them. He takes clients into the lives of real people to uncover their latent needs in order to reimagine and reinvent modern life. His diverse portfolio of projects includes dashboards for autonomous vehicles, smart home appliances, intelligent environments, digitally integrated retail store concepts and countless other multichannel services and digital products.

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