The Best in Design Strategy and Innovation

The sessions that have been approved for our carefully curated 2024 conference are listed below. More will be added as they are approved. Select a session below to expand and read more about it.

To propose a presentation for this conference, submit a Call for Presentations form before April 15, 2024.



2024 Presentations, June 24 - 25

Welcome to UX STRAT Europe 2024

Paul Bryan
STRAT Conference Emcee

Description

Paul will welcome attendees, introduce speakers, and lead the Q&A sessions.

About the speaker

Paul Bryan is the Managing Director of ESP, and the producer of STRAT conferences in Asia, Europe and the USA. He also teaches a UX Strategy Workshop that has been hosted by Facebook, Google, LinkedIn, IBM, Netflix and many other companies in the US, Europe and Asia.

Making the Case for Investing in Design

Jan-Erik Baars
Book Author: Leading Design

Description

Coming Soon

About the speaker

Currently, Prof. Jan-Erik Baars heads the post-grad program in Design Management at the University of Applied Science in Lucerne, Switzerland. He also researches the aspects of organizational maturity, design leadership and customer-centricity. He is the author of the book „Leading Design“, a hand and brain book to develop design-led organizations. He is recognized to be one of the leading experts in design management.

Jan is consulting with organizations to help them deploy design effectively and systematically. He is also a member of the board at the Swiss design agency Vetica, and he is co-owner of Customer Metrics AG.

Before starting his consulting, research, and education activities in 2011, he headed Design Management at Deutsche Telekom in Bonn, Germany. He joined DT in 2009 after 19 years with Philips, where he worked as an industrial designer, design manager and Head of Design. His design work has won various awards, like the Rotterdam Design Award and the IF-award in Gold.

Jan-Erik is an American born Dutchman, living in Germany. www.janerikbaars.com

Using AI to Design More Human-Centered Experiences

Koert Bakker
PwC: Head of Experience Strategy and Insights

Description

Coming Soon

About the speaker

My personal mission is to create a better life for humans now and in the future. Experience innovation is my vehicle. I believe that curiosity is foundational for creating products, services and experiences that respond to human needs and supporting people in addressing their purpose and preventing harm.

I began my career as a pioneer in co-creation and collaboration in Amsterdam and then expanded my skills into digital marketing, data analytics and design thinking since moving to the US. As a creative and analytical thinker, I’m used to working in fast-paced environments, from startups to global enterprise, B2B and B2C. I am passionate about building brands and experiences that improve people’s lives and transform businesses.

The Rise of AI-Powered Customer Experience in Financial Services

Chrissy Welsh
ING: UX Director

Description

Coming Soon

About the speaker

Chrissy is a UX Director working within analytics at ING Wholesale Bank. She builds elevated experiences that drive business growth for digital products. Her areas of interest and expertise are within AI, fintech, health-tech, e-commerce, & digital product innovation She is a design thinker, innovator, and creator. She aims for clarity, simplicity and consistency while leaving space for fun and surprising details for users. Her previous work includes being UX Directors at Deloitte & Philips.

Overcoming Real-World Challenges to Design AI Products

Josephine Scholtes
Microsoft: Design Strategist

Description

In my talk I'll dive deeper in the essence of designing user-centric dialogues and what this looks like with Microsoft's newest AI solutions. As a product manager, I’ll share firsthand experiences of developing custom AI solutions, such as search interfaces, bots and Copilots, cutting through the hype to reveal the real-world challenges and milestones. Expect to uncover the practical wisdom hidden within industry case studies and to gain insights into the innovative tools that are propelling the field forward. This session is tailored for conversational designers seeking to transform buzzwords into meaningful, tangible experiences that resonate with users and redefine the future of human-AI interaction.

About the speaker

Josephine is a product manager for customized product solutions at Microsoft. As a product manager, she is responsible for overseeing the discovery and delivery work for implementing disruptive technologies and turning these into customized product solutions. Her primary goal is to ensure the final solution delivers user value, is usable, feasible and viable for the business. In addition to her role at Microsoft, Josephine also hosts The Design Strategy Podcast and is a guest speaker for events and education. Outside of work, Josephine enjoys strolling around her home city Amsterdam, hiphop dance and visiting impressionist art museums.

AI's Impact on Product Design Strategy: Current and Future

Jascha Goltermann
Booking.com: Design Manager, AI

Description

Coming Soon

About the speaker

Jascha is a seasoned design leader and people manager with more than ten years of experience. As a Design Manager with an AI focus at Booking.com, he leads multiple strategic AI initiatives and champions AI stewardship. In particular, he directs the UX work of Booking.com's AI Trip Planner, an advanced AI-driven product integrated directly into the Booking.com app, which combines Large Language Model (LLM) technology from OpenAI's ChatGPT with Booking.com's proprietary ML models to deliver a truly personalised travel planning experience. Jascha is passionate about how AI continues to shape design and product development, and the opportunities and challenges it provides for enhancing user experiences and product design strategy.

Building a Decision Making Culture at IKEA for Strategic Design

Vanessa Ko
IKEA: Director of Design Research

Description

Coming Soon

About the speaker

Vanessa is the Director of Design & UX Research at IKEA Digital, and leads a global team of researchers working across multiple product teams and business areas. In her research work, she draws upon both qualitative and quantitative to help organizations and product teams better understand deep human insight to drive actionable human-centered business & product innovation.

Value Framework for Demonstrating the Viability of a Product Design

Thomas Prangenberg
Boehringer: Head of Product & Design

Description

In a dynamic and swiftly evolving environment like design, establishing a strong link between design research and business value holds immense significance. Through this presentation, my aim is to share how, at BI X, we leverage our Value Framework to foster a more profound alignment with our business associates. This involves harmonizing desirability with viability and substantiating the returns on investment derived from design research. Furthermore, we will delve into our strategy for conducting research within a compliant setting and pinpoint approaches that enable you to carry back tangible illustrations for scaling in diverse scenarios.

In the context of the Value Framework, I will talk about how we are experimenting with Generative AI for visioning, ideation, segmentation and prototyping.

About the speaker

Thomas is the Head of Product Design at BI X, Boehringer's Innovation Lab. Since its inception, he has been instrumental in establishing it‘s product design process from the ground up. Prior to his time at BI X, Thomas served as one of the pioneering UX Designers at ING bank, where he actively contributed to the development of their fintech hub. Before that, he had the opportunity to work in London, where he played a key role in the digital transformation of a traditional print business. Throughout his career, Thomas has consistently taken on the role of a 'Founding Designer,' joining organizations in their early stages of human-centered transformation, building high-performance teams, and spearheading the design strategy.

Framework for Human Centered AI Product Design

Sarah Tan
Formatif: Founder and CEO

Description

Coming Soon

About the speaker

Sarah is the Founder and CEO of Formatif, an AI-enabled venture design studio for emerging technology startups. Through AI design workshops and initiatives, she advocates Human-Centered AI Innovation for emerging technology startups. From designing AI-driven products for Silicon Valley startups, venture investments in B2B startups, and crafting organizational design strategies for MNCs – Sarah’s unconventional design entrepreneurship journey has always revolved around blending business, tech, and design to lead innovative transformations in complex tech sectors. Her experiences include working in Venture Capital investments in the Bay Area, driving innovation consulting in corporates like Philips and Gensler, to working with emerging technology startups in Web 3.0 and AI to design and launch human-centered products. A significant highlight was her yearlong collaboration with AI Singapore, where she developed the Human-Centered AI (HCAI) design methodology and toolkit, revolutionizing AI product innovation with an ethical focus.

LIGHTNING TALKS




Description

Members of the audience will propose presentations, that will be upvoted for inclusion in the Lightning Talks.

About the speaker

Lightning Talk speakers are members of the audience.

Pre-Conference Workshops, June 23

Design Maturity Framework for Business Impact (Half Day)

Jan-Erik Baars
University of Lucerne: Leader CAS Design Management

Description

Coming Soon

About the speaker

Currently, Prof. Jan-Erik Baars heads the post-grad program in Design Management at the University of Applied Science in Lucerne, Switzerland. He also researches the aspects of organizational maturity, design leadership and customer-centricity. He is the author of the book „Leading Design“, a hand and brain book to develop design-led organizations. He is recognized to be one of the leading experts in design management.

Jan is consulting with organizations to help them deploy design effectively and systematically. He is also a member of the board at the Swiss design agency Vetica, and he is co-owner of Customer Metrics AG.

Before starting his consulting, research, and education activities in 2011, he headed Design Management at Deutsche Telekom in Bonn, Germany. He joined DT in 2009 after 19 years with Philips, where he worked as an industrial designer, design manager and Head of Design. His design work has won various awards, like the Rotterdam Design Award and the IF-award in Gold.

Jan-Erik is an American born Dutchman, living in Germany. www.janerikbaars.com

Designing AI Solutions Using Hands-On Design Toolkits (Half Day)

Josephine Scholtes
Microsoft: Design Strategist

Description

Join me for an immersive workshop where you’ll dive into the world of AI design toolkits. This workshop will equip you with the knowledge and skills to apply practical toolkits across various AI domains, such as human-AI experience, responsible AI and more. By the end of this workshop, you’ll have a solid foundation in AI design principles, practical experience with leading AI toolkits, and the confidence to design and develop AI products and services.

About the speaker

Josephine is a product manager for customized product solutions at Microsoft. As a product manager, she is responsible for overseeing the discovery and delivery work for implementing disruptive technologies and turning these into customized product solutions. Her primary goal is to ensure the final solution delivers user value, is usable, feasible and viable for the business. In addition to her role at Microsoft, Josephine also hosts The Design Strategy Podcast and is a guest speaker for events and education. Outside of work, Josephine enjoys strolling around her home city Amsterdam, hiphop dance and visiting impressionist art museums.

The Human-Centered AI Design Sprint (Full Day)

Sarah Tan
Formatif: Founder and CEO

Description

In this interactive workshop sprint, immerse yourself in the 5-step Human-Centered AI methodology, a fresh approach to AI design thinking. Learn to uncover AI-enabled opportunities for your organization, merge user needs with data, generate AI-focused design solutions, and forge ethical AI applications. Utilize our AI Design toolkit and AI Design cards to ideate Human-Centered AI solutions and walk away with a tangible AI MVP, honed by our distinctive Human-Centered AI methodology. Enhance your critical thinking by evaluating AI’s impact on society, focusing on ethical issues and social responsibilities.

About the speaker

Sarah is the Founder and CEO of Formatif, an AI-enabled venture design studio for emerging technology startups. Through AI design workshops and initiatives, she advocates Human-Centered AI Innovation for emerging technology startups. From designing AI-driven products for Silicon Valley startups, venture investments in B2B startups, and crafting organizational design strategies for MNCs – Sarah’s unconventional design entrepreneurship journey has always revolved around blending business, tech, and design to lead innovative transformations in complex tech sectors. Her experiences include working in Venture Capital investments in the Bay Area, driving innovation consulting in corporates like Philips and Gensler, to working with emerging technology startups in Web 3.0 and AI to design and launch human-centered products. A significant highlight was her yearlong collaboration with AI Singapore, where she developed the Human-Centered AI (HCAI) design methodology and toolkit, revolutionizing AI product innovation with an ethical focus.