Design Strategy & Innovation

STRAT Europe is a unique conference curated specifically for research, design, product, and data science professionals in European countries, highlighting the latest methodologies and trends in product design strategy and innovation. We have broadened the content from user experience stategy to product design strategy, and dropped the "UX" from our name to recognize that other roles and perspectives are integral to developing a successful product design strategy.

STRAT Europe will take place in Amsterdam on June 23 - 25, 2024 in the elegant KIT Auditorium. As in the past several years, strategically incorporating AI into product design will be a significant focus in our presentations and workshops.

STRAT Europe is a single-track conference, and will include ample opportunities for getting to know other attendees as well as our speakers and sponsors. In addition to the product design strategy and innovation presentations, we will feature presentations about how to bring sustainability and humanity-centered design into the everyday work context.


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Call for Presentations
is Open!

STRAT Europe brings to the stage industry leading design and research professionals who are doing outstanding work in the area of product design strategy and innovation. To propose a presentation for this conference, submit a Call for Presentations form before April 15, 2024.

Our 2024 Speakers

Our 2024 speakers are starting to appear below, and will be added gradually until the call for presentations closes.



Chrissy Welsh
UX Director
ING

Jascha Goltermann
Design Manager AI
Booking.com

Vanessa Ko
Director of Design Research
IKEA

Jan-Erik Baars
Author, Professor
Customer Metrics AG

Josephine Scholtes
Design Strategist
Microsoft

Koert Bakker
Head of Experience Strategy & Insights
PwC

Sarah Tan
Founder and CEO
Formatif

Thomas Prangenberg
Head of Product & Design
Boehringer Ingelheim

Paul Bryan
Managing Director
ESP






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