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Experience Design Conferences and Workshops





UX STRAT USA 2015 Program

Tuesday, September 8th:

8:00AM

Registration & Coffee

9:00AM – 12:30PM

Morning Workshops


Are you responsible for figuring out what’s next for the user experience of a product or service? Do you find yourself having to wrangle direction from multiple factions, perspectives, and competing priorities?

It turns out that Information Architecture offers a powerful approach for strategic direction and stakeholder alignment, by bringing invisible fault lines to the surface, negotiating meaning, and defining intent.

Dan Klyn and Andrew Hinton facilitate a day-long workshop that teaches ideas and methods for determining what things are, where they should go, and how they should be connected. It’s not about “big design up-front” — it’s about “big understanding for the long haul.” Turn on your brains and grab your sharpies for an engaging day of strategy.

  • Discover how modeling, mapping, and definition lead not only to resilient architectures, but good decisions that weather political winds.
  • Learn about the basic building blocks of labels, relationships, and rules, as a way to break down complex ecosystems and see past the distracting specifics of interfaces.
  • Discover how ontology (particular meaning), taxonomy (arrangement of meanings), and choreography (stitching together experiences) use language to make products and services better, and bring clarity to complexity.
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Andrew Hinton

Andrew Hinton

Information Architect at The Understanding Group

Andrew Hinton is an information architect at The Understanding Group, and the author of Understanding Context. Since the early 90s he's worked with companies to make habitable, delightful environments out of information. Andrew lives in a weird little neighborhood of Atlanta, Georgia, USA. Online, he tweets at @inkblurt and keeps a bunch of links about Andrew-things at andrewhinton.com. 

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Dan Klyn

Dan Klyn

Information Architect, The Understanding Group

Dan is co-founder and leads structural design practice at The Understanding Group (TUG), and teaches information architecture at the University of Michigan School of Information.

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Building a better mousetrap does not guarantee success anymore. Products and services are increasingly interconnected. Ecosystems are the new competitive advantage. The winners will be determined by how well their offerings fit with each other and how well they fit into people's lives.

We are witnessing a fundamental shift in the way businesses create and capture value. But we are stuck in obsolete practices of management that optimize short term gains to maximize shareholder prices at the expense of long term shared value. The use of systematic, visual representations exposes previously unseen opportunities for improvement and for growth. This workshop focuses on ''alignment diagrams'', a category of artifact that gives businesses strategic clarity in creating competitive solutions. Together, we'll discuss the principles of value alignment and review many diagram examples. Through hands-on exercises, you'll be able to apply some of the principles in practice.

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Jim Kalbach

Jim Kalbach

Head of Consulting and Education, Mural.ly

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Consulting and Education at Mural.ly, an online virtual whiteboard solution. Jim has worked with large companies, such as eBay, Audi, SONY, Elsevier Science, Lexis Nexis, and Citrix. Before returning to the US in 2013 after living for fifteen years in Germany, Jim was the co-founder of the European Information Architecture conferences. He also co-founded the IA Konferenz series in Germany. Jim plays jazz bass in jam sessions and combos in Jersey City, where his currently lives. In 2007 Jim published his first full-length book, Designing Web Navigation (O’Reilly, 2007). His second book, Mapping Experiences (O’Reilly, 2015) is due to hit the bookshelves this Fall. He blogs at experiencinginformation.com and tweets under @jimkalbach. 

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12:30PM – 2:00PM

Lunch

2:00PM – 5:30PM

Afternoon Workshops


Are you responsible for figuring out what’s next for the user experience of a product or service? Do you find yourself having to wrangle direction from multiple factions, perspectives, and competing priorities?

It turns out that Information Architecture offers a powerful approach for strategic direction and stakeholder alignment, by bringing invisible fault lines to the surface, negotiating meaning, and defining intent.

Dan Klyn and Andrew Hinton facilitate a day-long workshop that teaches ideas and methods for determining what things are, where they should go, and how they should be connected. It’s not about “big design up-front” — it’s about “big understanding for the long haul.” Turn on your brains and grab your sharpies for an engaging day of strategy.

  • Discover how modeling, mapping, and definition lead not only to resilient architectures, but good decisions that weather political winds.
  • Learn about the basic building blocks of labels, relationships, and rules, as a way to break down complex ecosystems and see past the distracting specifics of interfaces.
  • Discover how ontology (particular meaning), taxonomy (arrangement of meanings), and choreography (stitching together experiences) use language to make products and services better, and bring clarity to complexity.
Close
Andrew Hinton

Andrew Hinton

Information Architect at The Understanding Group

Andrew Hinton is an information architect at The Understanding Group, and the author of Understanding Context. Since the early 90s he's worked with companies to make habitable, delightful environments out of information. Andrew lives in a weird little neighborhood of Atlanta, Georgia, USA. Online, he tweets at @inkblurt and keeps a bunch of links about Andrew-things at andrewhinton.com. 

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"Dan is co-founder and leads structural design practice at The Understanding Group (TUG), and teaches information architecture at the University of Michigan School of Information. " Close
Dan Klyn

Dan Klyn

Information Architect, The Understanding Group

How sound is your strategy? Are you pursuing the right solution? Will your assumptions resonate with your stakeholders? Are there opportunities out there you haven’t uncovered?

Presumptive Design (PrD) is an agile design-research technique for quickly and collaboratively exploring a strategy, exposing and vetting team assumptions while reducing risk.

Attendees will apply the process to a hypothetical business problem using an artifact created from a separate workshop. With this artifact in hand, attendees will test assumptions in their strategy by working with stakeholders invited in from the outside. They will come away from the workshop with applicable, tested techniques they can start using in their own work to shorten time to insights, vet team assumptions and explore potential strategies.Close
Dr. Charles Lambdin

Dr. Charles Lambdin

UX Researcher and Designer, Intel Corporation

Charles is a UX Researcher and Designer at Intel Corporation. He is the coauthor, with Leo Frishberg, of Presumptive Design: Design Provocations for Innovation, which will be out this September from Morgan Kaufmann.

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Leo Frishberg

Leo Frishberg

Principal, Phase II

For over 40 years, Leo has been working with computing technologies, starting by assembling his first computer in 1967 and continuing as an Algol 80 and Basic programmer before the onset of microprocessors.

Throughout his career as general partner of Phase II, a CAD based facilities management consultancy, and with Cliffside Software, Inc., a Portland software development firm, Leo has maintained a strong experience-centered design philosophy.

In 2012, Leo joined Intel Corporation as Product Design Manager in IT. In the years prior, Leo was a Principal Architect, User Experience at Tektronix, Inc. Leo holds a B.A. in Environmental Planning from UCSC and an M.Arch from SCI-ARC. In 1984, Leo began his career as a User Experience Architect (before he knew that’s what it was called).

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Wednesday, September 9th:

8:00AM

Registration & Coffee

9:00AM – 12:30PM

Presentation Block 1

9:00AM

Paul Bryan

Paul Bryan

UX STRAT Organizer

Paul Bryan is a user experience strategist and researcher who started designing e-commerce web sites in 1995. He consults with large organizations on the strategy, direction, and design of their e-commerce web sites and mobile apps. Paul organizes UX STRAT Europe and USA conferences, and manages the UX Strategy and Planning group on LinkedIn. He teaches user experience to graduate business students at the University of Georgia.

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9:15AM

Peter Merholz

Peter Merholz

Adaptive Path co-Founder and Jawbone Senior Director of Design

Peter Merholz is a design executive. A co-founder of Adaptive Path, the design consultancy that helped popularize the notion of user experience strategy, he most recently was VP of Global Design for Groupon. Peter believes terms like agile and lean are crutches people use so they don't have to engage in critical thinking.

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10:15AM

Molly Needelman

Molly Needelman

UX Strategist, Google

Molly Needelman is a user experience strategist at YouTube, a part of Google. As the second person on the then-nascent Visioning team, Molly has been instrumental in developing a successful UX Strategy practice at YouTube. She works with product teams across YouTube to identify opportunities and articulate a clear product vision.

Previously, Molly worked with premier business design consultancies helping corporations envision, explain, and realize their internal strategy. She has worked with a diverse range of organizations, including Fortune 500 companies, government agencies, and leading non-profits.

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10:45AM

Breakout Discussion

11:15AM

Coffee Break

11:30AM

In the government contracting culture, users are not the customer. In fact, program managers are rarely incentivized to know who their users are or what they will actually do with the technologies fulfilling a contract’s requirements. To help ensure that the (often life and death critical) things the government builds are the things people really need and can use, we developed an enterprise strategy for one of the world’s largest government contracting firms. We found surprising allies in our quest among entertainment giants who shared remarkably similar organizational obstacles as well as vision to infuse digital UX into the DNA of everyday problem solving. Our common strategy involves measuring points of low UX value and maturity in order to maximize the return on investment for UX with digital stories that connect people and environments through technologies.Close
Mike Hubler

Mike Hubler

User Experience Program Manager, Northrop Grumman Corporation

Mike Hubler founded and leads the User Experience (UX) Team at Northrop Grumman Corporation. Through the team, he is focused on influencing U.S. Government acquisitions to prioritize human purpose in technology development. Drawing from the successes (and failures) of building academic, government and industry programs, he developed strategies for introducing UX across the business lifecycle of projects ranging from missile control to managing hurricane disaster relief. Hübler brings over twenty years of UX-related industry and communication experience to lectures and workshops with national and international audiences. He is most excited about returning to Athens, GA, where he studied with media pioneer Scott Shamp in the Dowden Lab basement (before the New Media Institute) and DJ’d the Cold Fusion jazz program at WUOG.

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Tim Klauda

Tim Klauda

Vice President, Global Digital Creative, Walt Disney Parks & Resorts

Tim joined the Walt Disney Company in June of 2012 as the Vice President, Global Digital Creative for Parks & Resorts. In this role, Tim is responsible for leading the UX Design team as all as digital creative development to produce the highest-caliber creative content across all platforms.

Prior to joining the Walt Disney Company Tim spent 8 years with ZAAZ (now Possible Worldwide) – a digital agency headquartered in Seattle, WA. At ZAAZ his creative team of Designers, Copywriters and User Experience Architects generated innovative and successful marketing and transactional experiences across web, mobile and social media for a variety of clients including Audi, Morgans Hotel Group, Converse, Tazo, Entertainment Weekly and Alaska Airlines. Prior to ZAAZ Tim was the Creative Director at Summit Projects working on active and outdoor consumer brands including Nike, Dakine, SmithSport Optics, Smartwool and Swiss Army.

Tim has a BA in Art with an emphasis in Graphic Design from San Diego State University. He currently lives in Glendale, CA with his wife Marcie, daughter Katelyn, son Walker and a Bernese Mountain Dog named Hank. He can also walk, chew gum (same time), has decent 80's trivia chops and in younger times was a fairly accomplished volleyball coach.

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12:30PM – 2:00PM

Lunch

2:00PM – 5:30PM

Presentation Block 2

2:00PM

The TurboTax team faced new customer expectations – their data should follow them anywhere, for any situation. We had mobile apps that delighted (5-star apps for 5 years) but only for a thin sliver of the US. Usage had plateaued; zero growth. “Innovating on the fringe” had allowed us to move fast but had its drawbacks, namely disqualification experiences for customers and double work for us. Our strategy was to free their data so they could use it on any device, anytime, while exploiting each platform’s capabilities. This required “innovating on the core” of the main comprehensive TurboTax, now displaying natively on mobile devices, for anyone, not just those with simple taxes. 2M downloads later the TurboTax app won awards, delighted customers (doing taxes!), and achieved 2.5X conversion growth over the prior year, while doubling the number of customers.Close
Phil Ohme

Phil Ohme

Design Strategist and Design Lead for Mobile, TurboTax, Intuit

Phil runs the mobile product design program for TurboTax as a Design Strategist at Intuit. With a focus on UX, he methodically planned the entire mobile user experience for the entire TurboTax line-up, including guiding the new architectural and technology strategies to enable the first-ever app that allows anyone in the US to prepare and file their taxes on their phone (or switch at anytime to their tablet or computer). Phil has authored over 10 patents for Intuit and sits on the Patent Review Committee for Intuit.  When he is not working on mobile strategy at Intuit, he can be found advising on the Board of startups like FieldLogix or out mountain biking.

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2:30PM

Leading groundbreaking large-scale UX strategy to envision, define and create scalable business processes and data automation applied not to ui but to physical spaces – buildings – includes lots of challenges. Learn how we created efficient methods and tools to gather disparate sources of property information, organize it and turn it into useful well-structured spatial data that brings to life interactive experiences with physical space – like property navigation, visual room selection and interior wayfinding… on a huge scale – for over 650,000 Hilton hotel rooms across more than 4,000 hotels of 11 brands in 80-plus countries in… a very short time.Close
Shiloh Barnat

Shiloh Barnat

VP of Strategy, Lokion Interactive

Shiloh Barnat leads User Experience Strategy for Lokion Interactive where she manages a talented team of interaction designers, business analysts and information architects. She has provided ux strategy consulting, innovation workshops, audience analysis, usability consulting, information architecture and/or interaction design for numerous multi-national enterprise-level companies. She loves facilitation of ThinkFactory® workshops helping teams focus strategic priorities, envision better future stories and  align efforts into achievable ux strategy plans. Direct contact with real users continually reaffirming her passion for aligning business and technology strategy with human needs. And in her spare time, she established the region’s first usability-dedicated test lab. And she volunteers with Black Girls Code because she believes strongly in giving back and growing the next generation of talent.

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3:00PM

As a corporate strategy necessarily evolves, there are leaders, followers, and laggards within the organization.

What happens when a team of experience designers decides to become early adopters and agents of change? The new XD team within the Pro Tax Group at Intuit is one case study.

Discover what happens when a small group of designers appoint themselves torch-bearers for new strategic direction, disrupt the status quo, and fundamentally align to the greatest needs of customers. Learn specific principles for developing a mission-based design strategy, and broader principles for leading organizational change through design. Close
Ben Judy

Ben Judy

Senior Interaction Designer, Intuit

Ben Judy is passionate about designing software for highly skilled professionals and the people they serve. Currently he brings veteran interaction design skills and thought leadership to the eXperience Design team within the Pro Tax Group at Intuit. In its first year, the team grew exponentially in size and pioneered a ‘mission-based’ staffing model aligned to strategic business priorities.

Prior to Intuit, Ben designed and strategized with innovative design teams in health care (Novation), commercial real estate (CBRE Labs), and travel (Sabre.)

Ben has presented at SXSW, Big (D)esign, and also talks to himself a lot. He’s a self-proclaimed ‘ambiguity assassin,’ bringing clarity to teams facing change and complexity. Ben is a happily converted Texan, but only says “y’all” ironically.

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3:30PM

Breakout Discussion

4:00PM

Coffee Break

4:15PM

When we talk about the ‘end-to-end experience’ we’re often thinking about product design. But what happens when UX owns online support?

Find out how taking ownership of the online support site gave us a direct channel to our users when they were at their unhappiest. And how we used these insights and tactical fixes to grow our UX practice from a screen-focused team of 1 to a strategically focused team of 16. As well as winning an international online support award while we did it.Close
Kirsten Mann

Kirsten Mann

Director of Customer / User Experience and Online Support, Aconex

Kirsten Mann has over 20 years of experience in the IT industry, and 17 of these have been in the area of user experience.

As Director of Customer / User Experience at Aconex, Kirsten and her team create engaging and satisfying user experience with the Aconex platform; the most widely-used online collaboration platform in the world for construction, infrastructure, energy and resource projects.

Aconex has helped thousands of companies to manage project information and processes to the highest standard. Kirsten’s team help design the experiences that support these processes.

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4:30PM

Why is it that some of the most valued products and services seemed silly until they launched -- but they now seem inevitable? And why do some ideas that seem so perfect fail in the real world? One thing all successful products and services have in common: they meet a valuable need within a larger context. Let's demystify ""context"" by discovering the principles behind how it works. We'll look at real-world examples of successes and failures, and the science behind what makes those contexts tick, from the perspectives of human users, designers, complex systems, and the organizations that create them. Close
Andrew Hinton

Andrew Hinton

Information Architect at The Understanding Group

Andrew Hinton is an information architect at The Understanding Group, and the author of Understanding Context. Since the early 90s he's worked with companies to make habitable, delightful environments out of information. Andrew lives in a weird little neighborhood of Atlanta, Georgia, USA. Online, he tweets at @inkblurt and keeps a bunch of links about Andrew-things at andrewhinton.com. 

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5:15PM

Paul Bryan

Paul Bryan

UX STRAT Organizer

Paul Bryan is a user experience strategist and researcher who started designing e-commerce web sites in 1995. He consults with large organizations on the strategy, direction, and design of their e-commerce web sites and mobile apps. Paul organizes UX STRAT Europe and USA conferences, and manages the UX Strategy and Planning group on LinkedIn. He teaches user experience to graduate business students at the University of Georgia.

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5:30PM – 7:30PM

Happy Hour (Location to be announced at the conference)

Thursday, September 10th:

8:00AM

Registration & Coffee

9:00AM – 12:30PM

Presentation Block 3

9:00AM

Paul Bryan

Paul Bryan

UX STRAT Organizer

Paul Bryan is a user experience strategist and researcher who started designing e-commerce web sites in 1995. He consults with large organizations on the strategy, direction, and design of their e-commerce web sites and mobile apps. Paul organizes UX STRAT Europe and USA conferences, and manages the UX Strategy and Planning group on LinkedIn. He teaches user experience to graduate business students at the University of Georgia.

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9:15AM

With over 1 Billion global users, Facebook’s mission of making the world more open and connected involves strategy, innovation and iteration. Being “open and connected” is not about being completely public – it’s about empowering people to control the audience of the information they share. Privacy is fundamental to this mission and is at the core of everything we do at Facebook. In this session, we will discuss the company-wide focus on privacy and how we overcome the many difficulties that come with this massive endeavor. Close
Dr. Jen Romano Bergstrom

Dr. Jen Romano Bergstrom

UX Researcher, Facebook

Jen is a User Experience (UX) Researcher at Facebook, where she works to understand users’ perceptions of privacy and security and to improve Facebook’s Privacy products. She specializes in eye tracking, experimental design, usability testing, survey design, and UX for older adults. Jen is the co-author of Eye Tracking in User Experience Design (2014) and Usability Testing for Survey Research (forthcoming, 2016). Previously, Jen led a UX team at Fors Marsh Group in the Washington DC area. She has served on User Experience Professionals Association (UXPA) boards for several years – both the international org (Director of Marketing and Communications) and the DC chapter (President, Vice President, Conference Chair). Jen is a recent transplant to the Bay area and is thoroughly enjoying the weather, the people, and the cable cars.

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9:45AM

As UXers, we’re often involved in large-scale redesigns and we put significant time and effort into making smart decisions based on user testing, analytics, and stakeholder needs to create results for the organizations we work with. However, we often see many of the issues that lead to redesign start to creep back immediately after launch putting which chips away at the ROI of the redesign. At IHG, the scope and investment in our redesigns were so massive, we were determined to extract all the value we could out of them for as long as we can using a program we call Digital Return on eXperience (ROX). Attendees will hear the case study -- situation, solution, and results in our early stages with digital ROX.  Close
Emily Leahy

Emily Leahy

Manager, UX Strategy, IHG

Emily Leahy manages UX Strategy and heads the Digital Return on Experience (ROX) program for IHG. She is responsible for leading continuous improvement of the web customer experience for IHG's 9 brands, which include Holiday Inn, Hotel Indigo, and Crowne Plaza. Emily's eclectic career began in 1999 with Information Architecture and User Research roles and branched into related areas such as Product Management and Digital Marketing Strategy for major corporations, startups, agencies, and software companies. Her academic background is in Library and Information Studies, with BS and MS degrees from Florida State University. At home in Roswell, Ga, Emily enjoys spending time with her husband and son hiking, riding bikes, and having epic water gun battles.

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10:15AM

As the drivers of products and experiences, we're fortunate to work with a wealth of information. We rely on the wisdom of our personal and collective experiences, training, and education, and we employ tools to wrangle insights from big data. Yet there's much strategy and direction to be gained by going beyond wisdom and data. In his talk, MailChimp's Research Manager Gregg Bernstein will discuss the role of context in user and product research, share methods to think about and capture context, and explain how context allows us to make truly informed product decisions.Close
Gregg Bernstein

Gregg Bernstein

Mailchimp Research Manager

Gregg Bernstein leads qualitative research for MailChimp. He spends his days listening, thinking, collaborating, writing, and then listening some more. Before this, he taught design, branding, and typography for university students. In a previous life, he designed for clients in the music and advertising industries.

Gregg earned his MFA in Graphic Design from the Savannah College of Art & Design, where he researched the design of tax return forms and digital legal agreements. He’s been hooked on product research and design ever since.

He resides with his family in Athens, Georgia. In his spare time, he runs early and often.

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10:45AM

Breakout Discussion

11:15AM

Coffee Break

11:30AM

Strategy; [strat-i-jee]; noun
A plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result.

As practitioners in the experience discipline, we’re woefully short of plans, methods and stratagems to help us care for and manage experiences – to understand the health of our touchpoints, whether they’re meetingour users’ needs, how to prioritize funding across them, and what will happen to them if we change any of the myriad back-office processes they rely upon.

We’re creating a system to solve this. It will provide a user-centric lens to all of our back-officeenablers – the processes, products, services, advice,funding, business rules,etc. – showing how they link to the thousands of touchpoints across channels that our members interact with millionsof times a day. It will provide a collaborative measurement and analysis environment to our 27,000 employeesenabling us to effectively manage our member experienceand ensure that it continues to exceed the high expectations of our members.

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Richard Dalton

Richard Dalton

USAA Assistant Vice President, User Experience Design

Richard Dalton, AVP Experience Design, USAA
richard@mauvyrusset.com, @mauvyrusset
Richard has led design teams in large organizations for 15 years. He is a recognized thought-leader in the UX and IA field and chaired the 2008 IA Summit in Miami. He has spoken widely on the topic of maturing the Experience Design discipline and on establishing management and measurement frameworks for the experiences we create. He currently leads Design for USAA. His juggling is quite good and his guitar playing is not.

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12:30PM – 2:00PM

Lunch

2:00PM – 5:30PM

Presentation Block 4

2:00PM

Businesses are increasingly embracing a customer-centric approach as part of their product strategy. How does an internal customer experience team best configure itself for success, creating an effective horizontal partner to a wide variety of needs? In this session, we’ll discuss how to align the CX function alongside product management, bringing customer-focused needs, understanding, research and feedback into the area of the business where it can make the greatest impact. We will cover user research, product strategy, interface design and cross-team collaboration and demonstrate the value each brings to the organization.Close
David Wertheimer

David Wertheimer

Vice President, Customer Experience, PR Newswire

David Wertheimer is Vice President, Customer Experience at PR Newswire, the premier global provider of multimedia platforms and content distribution. He oversees the Research and Strategy, User Experience Design, and Ecommerce departments on global product and audience initiatives.

Prior to PR Newswire, David worked as a strategist for several digital agencies, where he guided the successful launch, repositioning, and growth of some of the ecommerce industry's most influential websites. He was an early usability specialist and a published author on user experience topics.

David is an advisor and consultant to numerous startups and part of the NYU Stern Venture Mentor Network. David's Ideapad is one of the world's oldest continually publishing blogs.

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2:30PM

When a healthcare provider commits to putting patients at the center of its business strategy, how does it go about it? Once we help a client with such a strategy, how do we make sure that they can deliver it? Close
Lada Gorlenko

Lada Gorlenko

UX Director, Artefact

Lada is a UX strategy expert with two decades of experience in research, cross-cultural communication, product development, and professional development. She combines the depth of in-house experience at British Telecom, IBM and Microsoft with the breadth of extensive consulting expertise. Lada approaches every engagement as an opportunity to teach a client “how to fish”, and has helped many organizations to embrace User Experience as an integral part of their business and culture. Lada is a Founding Director of IxDA.

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3:00PM

So often we hear of the organization’s journey from zero to UX strategy. In so many, a UX strategist sets the course for sea change from within. Whether you are currently a UX strategist or working to become one, your first 90 days of rowing are make or break. This session explores UX strategy from the view of the UX strategist charting an organization’s very first experiment with the role. From rocking against the waves of business strategy to navigating the political undercurrent, a little luck and a lot of 2014 UXstrat content can make all the difference.Close
Jon Kohrs

Jon Kohrs

Team Co-Founder and Experience Designer, H&R Block

Hi, I'm Jon. I'm part enginerd, dot connector and UX problem solver. In my roles, I’ve been stuck in the middle between developers, creatives and executives, bringing sustainable experiences to public policy and infrastructure sectors, tackling civic and social problems equal parts gov, nonprofit and corporate. Once band geek, twice father and forever a Wildcat, I was farm-raised in rural Kansas and am now rooted in Kansas City. I’m inspired by analogies, aspire to be a better fisherman and am uninspired by marathon running. I volunteer with the local UXPAKC chapter, Code for America Brigade and at universities mentoring students in their social entrepreneurship journeys. Events I recently spoke at include SXSW, UXPAKC and the RUX community.

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3:15PM

The rise of big data is changing the way many of us design products, as we rely on increasingly data-driven tools and analysis in place of more traditional user-centered techniques like usability testing. But big data only tells us part of the story, often revealing behavioral patterns but failing to capture the emotions and attitudes that shape those behaviors. How can data analysis and UX research work together to tell a more complete story, bridging the precision of data with the empathic value of research? Etsy's Director of Research, Alex Wright, will share several case studies drawn from the intersection of these disciplines, showing how Etsy's product teams have incorporated qualitative insights and data analysis to make continual improvements to Etsy's products and services. He will also share his perspective on organizational models and obstacles to integrating research and analytics as part of the product design process.Close
Alex Wright

Alex Wright

Etsy Director of Research

Alex Wright is the Director of Research at Etsy and a professor at the School of Visual Arts’ MFA program in Interaction Design. From 2007-2013, he was Director of User Experience and Product Research at The New York Times, and previously led UX design and research initiatives for IBM, Adobe/Macromedia, Harvard University, frog design, Yahoo!, and the Long Now Foundation, among others. He speaks frequently at industry events such as SxSW, Gartner Group, The Long Now Foundation, and the IA Summit. Alex has also written two books about the history of the information age, including his most recent: Cataloging the World: Paul Otlet and the Birth of the Information Age; his writing has also appeared in publications including The New York Times, The Atlantic, and Salon.com. He maintains a personal website at www.alexwright.org

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3:30PM

Breakout Discussion

4:00PM

Coffee Break

5:15PM

Paul Bryan

Paul Bryan

UX STRAT Organizer

Paul Bryan is a user experience strategist and researcher who started designing e-commerce web sites in 1995. He consults with large organizations on the strategy, direction, and design of their e-commerce web sites and mobile apps. Paul organizes UX STRAT Europe and USA conferences, and manages the UX Strategy and Planning group on LinkedIn. He teaches user experience to graduate business students at the University of Georgia.

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